Questions to ask on

Five questions interviewers desperately want to know:
Can you do the job?
Will you actually take the job?
Will you do the job?
Fit in the rest of the group?
Will you make me look great to recommending or hiring you?

Why ask questions?
Ask concise, targeted, and well-crafted questions give you additional chance
1)to "blow your own horn"...
"as it showed I have ability to motivate a team to overachieve, but could you tell me a little more about the individuals I'd be working with here?"
2) specific, qualifying, clarifying questions
you: I notice in the latest issue you intend to increase the number of books you publish...
him: yes, we do (hmmm, lot of details there, really something to grab onto. )
Here are some of the questions that would naturally evolve from this initial exchange:
Why did you make that decision?
What categories the additional books will be published in?
How did you select them?

Don't ask questions that show your ignorance...
or you lack of good research, poor sense of taste, or strange sense of humor