Saturday, July 23, 2011

Chapter1: Components of a Strong Professional Brand

(Knock them dead, the ultimate job search guide2001)

http://books.google.com/books?id=hwpk7XAdwCQC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false

Because our hero couldn’t tell dreams from reality, he went hunting unprepared and earned exactly what he deserved: nothing. The moral is: when you go bear—or job hunting—get a grip on reality, and don’t go off half-cooked. Here you will learn about credibility, visibility, and professional branding, which can have great impact on your job search and your long-term career.


C1:Your professional brand captures and consciously positions—in your resume, conversation, and behavior—your best professional qualities. It includes your transferable skills, learned behaviors, and core values

1. Technical skills of your profession are the foundation of all success. They speak to your ability to do the job. It means you know which skills and tools are needed for a particular task and possess the knowhow to use them productively and efficiently. It is interwoven with your other skills, and also staying current with the technology skills of your chosen career path is going to be an integral part of your professional growth and stability. That’s why the ongoing education toward the end of your resume can be an important tool in developing your professional brand because it speaks to your technical competence and to your commitment

1.1 Communication

Without it you live in silence and isolation. Good verbal communication skills enable you to accurately process incoming information, and, considering the interests and sophistication of your audience, present outgoing information persuasively so that it is understood and acceptable.

Verbal skills: what you say and how you say it

Listening skills: listening to understand, rather than just waiting your turn to talk

Writing skills: clear written communication is essential for any professional career. It creates a lasting impression of who you are.

Technology communication skills: the way you communicate and your ability to navigate the new communication media.

More four supportive communication skills are more subtle.

Grooming and dress: they tell others who you are and how you feel about yourself

Social graces: How you behave around others

Body language: display how you are feeling deep inside

Emotional IQ:

1.2 Teamwork

If you become a successful leader one day, it will be because you were first a great team player; that’s the way it works. The professional world revolves around the complex challenges of making money and such complex challenges require teams of people to provide ongoing solutions. This in turn demands that you work efficiently and respectfully with others who have totally different responsibilities, backgrounds, objectives, and areas of expertise.

Teamwork asks that a commitment to the team and its success come first. This means you take on a task because it needs to be done, not because it makes you look good. The pay back of course, is that management always recognizes and appreciates a team player,

As a team player you:

Always cooperate

Always make decisions based on team goals

Always keep team members informed

Always keep commitments

Always share credit, never blame

1.3 Critical Thinking

Life and the world of work are full of opportunity, and every one of those opportunities is peppered with problems. With critical thinking skills you can turn those opportunities into achievement, earnings, and fulfillment.

Critical thinking, analytical, or problem-solving skills, allow the successful professional to logically think through and clearly define a challenge and its desired solutions, and then evaluate and implement the best solution for that challenge from all available options. You examine the problem and ask the critical questions:

What is the problem?

Who is it a problem for?

Why is it a problem?

What is causing this problem?

What are the options for the solution?

What problems might a given solution create?

What is that most suitable solution for the situation?

You look at the solution as a whole and use your judgment as to whether to use the solution or not

How long will it take to implement this solution?

How much will it cost?

What resources will I need?

Can I get these resources?

Will the solution really revolve the problem to everyone’s benefit?

Will this solution cause its own problems?

Einstein said that if he had one hour to save the world he would spend fifty-five minutes defining the problem.

1.4 Time Management and organization

The ability to manage time and organize activities increases productivity. The people who do this, often characterized as high achievers and goal-oriented because they get so much done. Without them you will forever spin in underachieving circles. There are two types of people in the world: the task-oriented who let tasks expand to fill all the time allotted to them; and the goal-oriented who organize and prioritize and strive to get all work completed in an orderly manner and as quickly and efficiently as quality will allow.

1.5 Leadership

“A leader has two important characteristics: first, he is going somewhere; second, he is able to persuade other people to go with him.” (Maximilien Robespierre)

When you are incredible, when people believe in your competence, and believe you have everyone’s success as your goal, those people will follow you; you accept responsibility but “we” gets the credit. When your actions inspire others to think more, learn more, do more, and become more, you are on your way to becoming a leader. Leadership is most complex.

Your job as a leader is to make your team function

Your technical expertise, critical thinking, and creativity skills help you correctly define the challenges and their solutions.

Your communication skills enable your tem to understand the task and its goals. There is nothing more demoralizing than a leader who can’t clearly articulate why we’re doing what we are doing.

1.6 Creativity

There is different between creativity and just having ideas. Ideas are like headaches: We all get them once a while, and like headache they usually disappear as mysteriously as they arrived. Creativity, on the other hand, is the ability to develop those ideas and the strategic and tactical know-how that brings them to life.

Whatever you do in life, engage in it fully. Commit to developing competence in everything you do, because the wider your frame of reference for the world around you… the higher octane fuel you have to propel your ides to acceptance and reality.

Learn something new every day. Treat the pursuit of knowledge as a way of life. Information exercises your brain, and fills your mind with information and the ever-widening frame of reference that allows you to make creative connections where others won’t see.

Catch your ideas as they occur. Note them in your PDA or on scrap of paper. Anything will do so long as you capture the idea.

When you dress like a professional, you are likely to be treated as one, and that’s good head start before saying a word.

2. Professional Values

Motivation and Energy: Motivation is invariably expressed by the energy you demonstrate in your work. You always give that extra effort to get the job done and to get it done right.

Commitment and Reliability: it is a demonstration of enlightened self-interest. The more you are engaged in your career, the more likely you are to join the inner circles that exist in every department and company, enhancing opportunities for advancement.

Determination: Your determination speaks of a resilient professional who doesn't get worn down or who does not back off when situation get rough, because you know what's the right thing.

Pride and Integrity

3. Business Values

Productivity: Always work toward enhanced productivity through efficiencies of time, resources, money, and efforts.

Efficiency: Ideas of it engage creative mind

Procedures: They are implemented after careful thought

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